White Good Named Agency of Record for nobilia
German manufacturer of European Fitted Kitchens, Baths and Living Spaces is poised to build the Category of European Kitchen Furniture in North America
LANCASTER, PA (December 9, 2019) – White Good, a full-service MARCOM agency specializing in the residential and commercial design and construction industry, has been named as Agency of Record for nobilia. Begun in 1945, when Master cabinetmaker Johann Stickling and his brother, businessman Willy Stickling, founded a cabinetmaker’s workshop in Avenwedde, Germany as a non-trading partnership, nobilia started as a producer of sewing cabinets and occasional furniture. Today nobilia is known world-wide for its modern integrated living concepts and intelligently designed and engineered portfolio of kitchen and bathroom furniture. The Company produces over 3,500 kitchens per day – all pre-sold, all made in Germany.
“It is an honor to be named the full-service Agency of Record for nobilia,” said Sherry Qualls, president, White Good. “nobilia is perfectly positioned to deliver the living spaces, kitchens and baths that the North American consumer longs for. Coupled with extremely competitive pricing and an ability to create flexible designs and configurations, nobilia is destined to reinvent the American kitchen and bathroom spaces. We’re very excited to be a part of creating an entirely new category for the market!”
nobilia kitchens speak to a fresh perspective towards life – offering something for every taste - at an attractive value. No longer are German-made, custom-built and beautifully designed kitchen furniture solely for the wealthy. Employing many ideals of the Bauhaus movement; nobilia kitchens, bathrooms, and inspired living spaces harmonize the distinction between the fine and applied arts while reuniting creativity and industrial design.
“We are very pleased to be working with an agency that understands our channels, products and programs,” said Mikael Akerberg, CEO, nobilia North America. “nobilia is committed to the North American market. Having a partner like White Good will help us correctly position, educate and excite consumers, showrooms and design professionals. We look forw ard to making a mark together.”
White Good will drive strategic ideation, content strategy plans and execution to support product launch, event and trade show programs – all designed to build awareness and engagement with influencers, showroom consultants and consumers.
About White Good
A member of the American Association of Advertising Agencies, White Good is a fully integrated marketing communication agency dedicated solely to building the brands of manufacturers and marketers of furnishings, decorative finishes and building products for the residential and commercial market segments. For more information, visit www.whitegood.com.
nobilia was founded in 1945 by brothers Johann and Willy Stickling an d has since grown to become the worldwide market leader for kitchen furniture with customers in over 90 countries across all continents. nobilia manufactures exclusively at two locations in Germany, producing over 3,500 kitchens daily. For more than 70 years, nobilia kitchens have delivered up-to-date personalized design, outstanding brand quality and superb value. Still family owned and operated, the nobilia culture honors and respects its long-lasting and close customer relationships around the globe.