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Gaggenau names White Good new communication agency

White Good Named Communication Agency for Gaggenau North America

White Good to drive media relations, trade engagement and channel initiatives in North America for Europe’s preeminent appliance manufacturer.

LANCASTER, PA (February 17, 2021) White Good, a full-service MARCOM agency specializing in the residential and commercial design and construction industry has been named as Communication Agency for Gaggenau North America, the luxury brand for professional-grade home appliances. With a thorough portfolio of home appliances, Gaggenau revolutionized the modern kitchen for professional and home chefs alike with the development of the electric oven, the first combi-steam oven and full surface induction cooktop. Top designers and architects have noted Gaggenau for such design innovations as the first to provide a portfolio of handleless appliances as well as for a unique design language recognized the world over for its timelessness.

This distinguished brand dates back more than 338 years to 1683 when, in the Black Forest of Germany, the company began as a hand-forging metal concern. Today, metal crafting remains at the core of the Gaggenau soul. Every Gaggenau appliance is handcrafted, born of uncompromising standards in design, materials and workmanship. At the same time, the company constantly pushes forward, honoring a readiness to adapt, integrating intuitive technology to meet the demands of the most discerning professional and home chefs in over 50 countries around the globe. This drive to go beyond, has defined the Gaggenau culture – authentic, uncompromising and extraordinary.

“We have long regarded Gaggenau as a very special brand for very special customers. The brand’s reputation is sterling,” said Sherry Qualls, president and CEO, White Good. “Working in partnership with the Gaggenau brand team combines two of our agency strengths: showcasing innovation in the kitchen, and nurturing relationships that lead to extraordinary accomplishments. We are honored to be a part of continuing to tell the story of the difference that is Gaggenau.”

Building off the globally renowned Restaurant 1683 campaign, White Good will continue to advance the Gaggenau difference in the ultra-luxury market segment. As Gaggenau continues to create a culture that combines innovative cooking technologies, inspired by today’s professional chefs, with sleek and sophisticated design and performance, White Good will continue to cultivate the Gaggenau connection with the most notable and accomplished designers, architects and specifiers.

“As we continue to foster the most recognized designers, influencers and media outlets, we rely on important strategic partners to assist us with building personal connections,” said Heather Ryan, Sales and Marketing Director for Gaggenau North America. “We are delighted to work with White Good and their decades of experience and distinction in the residential design community. We are confident in the agency’s understanding of the unique appliance sector, as well as their deep relationships with the trade community and understanding of our important dealer network.”

For nearly 40 years, White Good has established itself as a leading full-service marketing and communications agency dedicated solely to building the brands of manufacturers and marketers of furnishings, fixtures, decorative finishes and building products. In addition to Gaggenau, White Good is also the agency of record for the National Kitchen & Bath Association (NKBA), the Kitchen & Bath Industry Show (KBIS), Clive Christian Furniture (North America), Emser Tile, nobilia North America, LuxeHome at the MART, Design Center at the MART and CEDIA Expo.

About White Good
A member of the American Association of Advertising Agencies, White Good is a fully integrated marketing communication agency dedicated solely to building the brands of manufacturers and marketers of furnishings, decorative finishes and building products for the residential and commercial market segments. For more information, visit www.whitegood.com.

About Gaggenau
Gaggenau is a manufacturer of high-quality home appliances and acknowledged as an innovation leader in design and technology “Made in Germany”. The company, with a history dating back to 1683, has revolutionized the domestic kitchen with its internationally acclaimed products. Gaggenau’s success is founded on technological innovation and a clear design language combined with high functionality. Gaggenau has been a subsidiary of BSH Hausgeräte GmbH in Munich since 1995 and is currently represented in more than 50 countries with 24 flagship showrooms in major cities around the world.

The difference is Gaggenau.

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Kristina Katsoulas
White Good
Julie McCrary
White Good
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