Covering It All - Emser Tile names White Good as Public Relations Agency

White Good Named Public Relations Agency for Emser Tile

Award winning designer, marketer and producer of the world’s finest tile and natural stone in residential and commercial markets is poised for strong growth.

LANCASTER, PA., August 2, 2019 – White Good, a full-service MARCOM agency specializing in the residential and commercial design and construction industry, has been named as public relations agency for Emser Tile. Founded in 1968, Emser Tile offers unparalleled service and a dynamic portfolio for residential and commercial projects. Emser is one of the most comprehensive sources for interior and exterior products including porcelain, ceramic, metal, glass, quarry, decorative accents and mosaics, natural stone, setting materials, and custom manufactured products.

Emser’s four distribution centers and 75 branch locations bring the strength of national distribution with locally tuned service in order to support thousands of retail outlets.

Honored with Best of Style & Design Awards for two years in row (2019 and 2018) at the International Surface Event (TISE), in addition to a number of accolades over the company’s history, Emser Tile recently introduced the Yakedo ™ collection designed in collaboration with Gensler, the global design and architecture firm.

“It is an honor to be named public relations agency for Emser Tile,” said Sherry Qualls, president, White Good. “We are jazzed by the opportunity to bring greater awareness of the elegant and special portfolio that is Emser. Both residentially and commercially, the collections are beautifully executed, covering a vast range from main stream to bespoke. Architects, builders, designers and media get ready. There is much to come!”

“We are so pleased to be working with an agency that understands our channels, products and programs,” said Mara Heras, VP of Marketing, Emser Tile. “As we continue to grow and evolve our brand, I look forward to having an agency partner that will drive us to a new level of awareness and presence with residential and commercial architects, designers, builders and contractors. Our award winning designs deserve worldwide recognition.”

White Good will drive strategic ideation, content strategy plans and execution to support product launch, event and trade show programs – all designed to build recognition and reverence for Emser Tile.

About Emser Tile
Established in 1968, Emser Tile is the largest privately-held designer and marketer of tile and natural stone in the United States. With over 75 showrooms and service locations and 4 distribution centers located throughout North America, Emser Tile is committed to delivering beautiful and sustainable design solutions, with the highest level of service and support. For more information, visit

About White Good
A member of the American Association of Advertising Agencies, White Good is a fully integrated marketing communication agency dedicated solely to building the brands of manufacturers and marketers of furnishings, decorative finishes and building products for the residential and commercial market segments. For more information, visit

Olivia Kimmel
White Good

Jennifer Brough
White Good

White Good