White Good Named Agency of Record for Rutt Handcrafted Cabinetry Leading maker of architecturally significant, original cabinetry poised for growth in 65th year
LANCASTER, PA., February 17, 2016– Rutt Handcrafted Cabinetry, the leading maker of timeless, architecturally significant, original cabinetry, has named White Good, a full service marketing communications agency, as Agency of Record. White Good will work with Rutt Handcrafted Cabinetry to manage its MARCOM efforts, including messaging and content generation, media and public relations, social media, and trade show and event activation.
2016 marks the 65th year of Rutt Handcrafted Cabinetry production. Continuing in the tradition of Phares Rutt, who, working from a rustic workshop next to his home in Lancaster County, Pennsylvania, produced designs that were innovative and timeless, the Company delivers uncompromising craftsmanship, reverence for furniture-quality construction and a love of detail. Rutt has set the standard, carving out a unique position as the leading manufacturer of luxury custom cabinetry.
“It is a unique privilege to represent Rutt Handcrafted Cabinetry. Ann White, former owner and founder of White Good, represented the brand 25 years ago. To have the opportunity to continue the legacy is very special,” said Sherry Qualls, president and owner of White Good. “Rutt is the benchmark for the luxury cabinetry-making space. We are honored to be a part of tellng this exceptional story.”
About Rutt Handcrafted Cabinetry
Founded by Phares Rutt in 1951, Rutt Handcrafted Cabinetry has built its legacy by making one-of-a-kind, architecturally significant cabinetry. The craftspeople of Rutt still practice their time-honored trade in Lancaster County, Pennsylvania, where taking time and doing things right, are core values. Using furniture-quality construction, employing precision fit and finish techniques and paying attention to every detail, the skill and pride of our artisans is at the heart of every piece. Offered exclusively through Rutt Showrooms nationwide. For more information visit www.ruttcabinetry.com.
About White Good
White Good, established in 1981, is a fully integrated marketing communications agency specializing in strategic ideation and tactical integration. A member of the 4A’s, the agency is dedicated solely to building the brands of manufacturers and marketers of furnishings, decorative finishes and building products for residential and commercial market segments. For more information, call 717-396-0200 or visit www.whitegood.com.
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