We Just Can't Keep This Bottled Up

Perlick Appoints White Good as North American Agency of Record

Agency to execute integrated marketing and communications for residential refrigeration division


LANCASTER, PA., August 11, 2015– White Good, a boutique integrated marketing communications agency, has been named agency of record by the Perlick Corporation. Founded in 1917, Perlick is a family-owned manufacturer specializing in total package bar and beverage systems. Headquartered in Milwaukee, Wisconsin, Perlick is the national leader in undercounter refrigeration for both the commercial and residential sectors. The company’s award-winning, luxury residential product line features indoor and outdoor undercounter refrigerators, freezers, freezer and refrigerator drawers, beverage centers, wine reserves, ice makers and beer dispensers.

Effective immediately, White Good will support all residential marketing programs, including public and media relations and influencer engagement for North America.

“We have a real passion and appreciation for the Perlick story,” said Sherry Qualls, president and owner, White Good. “It’s hard to argue with such a rich history with five generations of manufacturing in America’s heartland, that spans nearly a century. Our team is anxious to begin executing some of the new strategies we’ve shared with them.”

The Perlick team is equally excited about this new partnership. “The team at White Good is unwavering in its commitment to the kitchen and bath space. Their ability to develop thoughtful, strategic integrated programs in public relations, advertising and social media make them uniquely equipped to bring new, bold solutions to what we’re trying to achieve,” said Tim Ebner, Perlick vice president of marketing and business development. “We are excited to partner with them to write the next chapter for Perlick.”

About Perlick®
Family owned since 1917, Perlick’s award-winning, high quality residential product line features innovative indoor and outdoor undercounter refrigerators, wine reserves, freezers, freezer and refrigerated drawers, ice makers, and beer dispensers. A Milwaukee, Wisconsin based manufacturer, Perlick is dedicated to providing innovative, quality customizable food and beverage storage and serving solutions. To learn more, visit perlick.com or call 800-558-5592.

About White Good
White Good, a member of the American Association of Advertising Agencies, is a professional service operation offering integrated marketing communications including advertising and public relations geared to manufacturers and marketers of furnishings, flooring, decorative finishes and allied building products for the residential and commercial industries. For more information, call 717-396-0200 or visit www.whitegood.com.


Julie McCrary
White Good
717.278.0515
jmccrary@whitegood.com

Kevin Quartz
White Good
717.208.0615
kquartz@whitegood.com

White Good

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