White Good Named Agency of Record for LuxeHome® Merchandise Mart Chicago
Agency to drive messaging about the best in luxury showrooms, market events and conferences at the Merchandise Mart
LANCASTER, PA., August 21, 2015– LuxeHome®, the world’s largest collection of premier boutiques for home building and renovation located in the historic Merchandise Mart, Chicago, has named White Good, a full service marketing communications agency, Agency of Record for public relations. White Good will work with LuxeHome to manage its public relations efforts, including collaborating with its tenants to announce showroom grand openings, promote showroom events and share insights about on-going initiatives. In addition, White Good will also drive awareness for the newly announced Design Chicago event, October 6-7, 2015, where over 3,000 design professionals, luxury homebuilders, developers and real estate consultants will convene for two days of seminars, panel discussions, and networking events centered on residential design and construction for the luxury market.
With more than 125,000 square feet of dedicated space on the first floor of the Chicago Merchandise Mart, LuxeHome features over 35 luxury brands. LuxeHome offers discerning homeowners and trade professionals one-stop-shopping convenience with access to the finest kitchen, bath, tile, lighting, cabinetry, appliances, and countertops, with more categories to come.
“We are honored to have been selected by the Merchandise Mart to represent what is arguably one of the most comprehensive collections of design showrooms,” said Sherry Qualls, president and owner of White Good.
“LuxeHome and the Merchandise Mart are at the epicenter of the Chicagoland luxury market and beyond, providing world-class design expertise and unforgettable experiences. We look forward to helping to elevate awareness of all that is happening in individual showrooms as well as for the LuxeHome collection as a whole.”
For more information about LuxeHome, visit www.luxehome.com.
About LuxeHome®
LuxeHome® boasts more than 115,000 square feet of space with 30 boutiques that feature the finest kitchen and bath products for luxury home building and renovation from the most recognized and respected manufacturers worldwide. Open to the public, as well as interior designers, architects and custom builders, LuxeHome displays the widest selection of products to fit all lifestyles, from modern European to classic American to traditional English. In addition to the extensive lineup of manufactures, each boutique offers knowledgeable designers who are available to assist with all phases of each design project. LuxeHome’s operator of showroom buildings and trade show facilities, brining buyers and sellers together in more than 300 market events, trade and consumer shows and conferences each year. www.luxehome.com.
Vornado Realty Trust, owners of Merchandise Mart LLC, based in New York City, is a fully integrated equity real estate investment trust. Vornado’s common shares are listed on the New York Stock Exchange and are traded under the symbol VNO. www.vno.com.
About White Good
White Good, a member of the American Association of Advertising Agencies, is a professional service operation offering integrated marketing communications including advertising and public relations geared to manufacturers and marketers of furnishings, flooring, decorative finishes and allied building products for the residential and commercial industries. For more information, call 717-396-0200 or visit www.whitegood.com.
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