Impacting Lives: Living In Place Institute names White Good as Agency of Record.

White Good Named Agency of Record for the Living In Place Institute (LIPI)

Building awareness for Certified Living In Place Professional certifications (CLIPP) and the importance of designing, building and remodeling beautiful living spaces that are accessible, comfortable and safe.


LANCASTER, PA., May 22, 2019 – White Good, a full-service MARCOM agency specializing in the residential/commercial design industry, has been named the Agency of Record for the Living In Place Institute (LIPI). LIPI is committed to the education and certification of professionals working in the design and construction, real estate, and medical care provider industries by offering specialized training necessary to build, modify, and design homes to meet the needs of all persons regardless of current or future needs or age.

“All too often people think living in place is a topic that’s only discussed around aging populations,” said Sherry Qualls, president, White Good. “The work of the Living In Place Institute is important to the way all of us live. Engaging all influencers – no matter their stage in life – is our goal. The Living In Place Institute brings smart, safe thinking to every home project. We look forward to collaborating to change the conversation.”

“As we began working closer with the design and construction industry, the name White Good kept coming up in our conversations,” said Louie Delaware, co-founder, LIPI. “We are eager to work with the White Good team to help us heighten awareness for our educational programs that will make all homes accessible, comfortable and safe for everyone.”

White Good will drive strategic ideation, programs, and content strategy to build a better understanding of the Institute, its services and certification programs, and its relationships with key organizations including the National Kitchen & Bath Association (NKBA), the Custom Electronics Design Installation Association (CEDIA), American Society of Interior Designers (ASID), American Occupational Therapy Association (AOTA), and National Association of the Remodeling Industry (NARI) and other leading industry associations.

In addition to the Living In Place Institute (LIPI), White Good represents a number of LIPI strategic partners including the National Kitchen & Bath Association (NKBA), Kitchen & Bath Industry Show (KBIS), the Custom Electronics Design Installation Association (CEDIA), CEDIA Expo, and Luxe Home and the Design Center at the Merchandise Mart, as well as a number of other design and construction product brands.


Living In Place Institute
Establishing the vision of, “ALL homes accessible, comfortable and safe,” the Living In Place Institute is the leading provider of information and education for home accessibility and safety. LIPI trains, certifies and networks professionals from all facets of the design, construction, medical, homecare, real estate and government sectors. Through the Certified Living In Place Professional™ (CLIPP) training program and the Home Accessibility and Safety Assessment Checklist™ (HASAC™) app, CLIPP graduates identify and make recommendations that improve accessibility and safety in every home, regardless of current or future occupant needs or age.

For more information, visit LivingInPlace.Institute or call 888-467-3220. Certified Living In Place Professional™, CLIPP™, Living In Place Institute™, Home Accessibility and Safety Assessment Checklist™ and HASAC™ are all trademarks of the Living In Place Institute, LLC.


About White Good
A member of the American Association of Advertising Agencies, White Good is a fully integrated marketing communication agency dedicated solely to building the brands of manufacturers and marketers of furnishings, decorative finishes and building products for the residential and commercial market segments. For more information, visit www.whitegood.com.

Kelly Winkler
White Good
kwinkler@whitegood.com
717.690.9768

Julie McCrary
White Good
jmccrary@whitegood.com
717.278.0515

White Good



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