Kalamazoo White Good Make Life Sizzle

White Good Named Public Relations/Content Agency for Kalamazoo Outdoor Gourmet

Telling the story of incomparable outdoor cooking kitchens

Chicago, Il., March 21, 2018–White Good, a full-service MARCOM agency, announced that they’ve partnered with Kalamazoo Outdoor Gourmet – leading manufacturer of exceptional culinary products for residential outdoor kitchens – as their public relations and content agency.

Kalamazoo builds outdoor cooking equipment – exclusively. In 1998, it introduced the first-of-its-kind Hybrid Fire Grill (gas grills that also burn wood and charcoal, all at the same time). Shortly thereafter, it launched its very special Artisan Fire Pizza Oven that cooks delicious Neapolitan-style pies in just three minutes. And, a year ago, the company unveiled its awesome Smoker Cabinet, bringing competitive-grade barbecue smoking to the outdoor kitchen.

In 2017, the company unveiled the Arcadia Series, its latest collection of outdoor cabinetry and refrigeration. It’s available in oiled ipe wood and powder-coated stainless steel in more than 200 custom colors. The collection joins the Signature Series, which is a complete line of all-stainless-steel outdoor refrigeration and weather-tight outdoor cabinetry. Kalamazoo is the de facto leader in top-notch outdoor cooking equipment – hand-built in Michigan.

White Good will collaborate with the Kalamazoo marketing team to continue driving awareness of Kalamazoo, ensuring that brand stories and experiences are shared with media, architects and designers, custom homebuilders and discerning home owners.

“Kalamazoo has a rich history and deep heritage of innovation, and White Good has the expertise to help us tell our story,” said Russ Faulk, chief designer, head of product at Kalamazoo Outdoor Gourmet. “We have so much to share about how we enhance the outdoor cooking experience for homeowners, and these talented pros will help make it happen.”

“We are very excited to be working with the Kalamazoo Outdoor Gourmet team. We’ve admired these amazing products for years and, as ‘cooking fools’ ourselves, are eager to share our enthusiasm and energy with key constituents,” said Sherry Qualls, president, White Good.

About Kalamazoo Outdoor Gourmet
Kalamazoo Outdoor Gourmet is the leading manufacturer of premium appliances and cabinetry for outdoor cooking and entertaining. A real passion for the joy of outdoor cooking and a deep commitment to exceptional design, quality and performance are the keys to the company’s success. Kalamazoo’s meticulously crafted products are built by hand in Michigan and are available through select retailers, certified design professionals and the company’s website, www.kalamazoogourmet.com

About White Good
A member of the American Association of Advertising Agencies, White Good is a fully integrated marketing communication agency dedicated solely to building the brands of manufacturers and marketers of furnishings, decorative finishes and building products for the residential and commercial market segments. For more information, visit www.whitegood.com.

Julie McCrary
White Good

Jennifer Brough
White Good

White Good