ICFF ANNOUNCES WHITE GOOD - AGENCY OF RECORD Agency to Handle Public Relations and Social Media Strategy
LANCASTER, PA., October 23, 2014– ICFF, North America’s platform for global design and luxury has announced White Good, a full service marketing communications agency, will handle public relations programs and coordinate social media strategy.
ICFF® is the foremost North American trade event, where the latest in contemporary furniture, seating, carpet and flooring, lighting, outdoor furniture, materials, wall coverings, accessories, textiles, kitchen and bath, fabricators and more, are revealed to design professionals from around the world. Recently acquired by Emerald Expositions, a leading operator of large business-to-business tradeshows in the United States, ICFF attracts more than 700 exhibitors and 31,000 attendees from nearly 40 countries. The May 16-19, 2015 event, taking place at New York City’s Jacob K. Javits Convention Center, marks the 27th year of ICFF.
“ICFF is the premiere Design with a capital “D” platform that is the nexus of ‘what’s best and what’s next’,” said Sherry Qualls, president and owner of White Good. “We are honored to represent such an august brand, and look forward to supporting exhibitors, trade partners and the media with timely insights and information, efficiently and effortlessly.”
For more information about the International Contemporary Furniture Fair (ICFF), visit www.icff.com.
About White Good
White Good, a member of the American Association of Advertising Agencies, is a professional service operation offering integrated marketing communications including advertising and public relations geared to manufacturers and marketers of furnishings, flooring, decorative finishes and allied building products for the residential and commercial industries. For more information, call 717-396-0200 or visit www.whitegood.com.
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