White Good Named Agency of Record for Fairway Building Products
Leading railing systems manufacturer rebranding and growing national footprint
LANCASTER, PA., September 10, 2015– Fairway Building Products, the leading manufacturer of vinyl, composite and aluminum porch, deck and balcony railing systems, has named White Good, a full service marketing communications agency, as Agency of Record. White Good will work with Fairway Building Products to manage its MARCOM efforts, including internal and external brand positioning, public relations, and channel marketing efforts.
In addition to its market leading railing systems, Fairway Building Products is also a leading, Mid-Atlantic distributor of quality exterior building products used in home improvement, remodeling and new residential and commercial construction projects.
As part of an effort to grow their commercial and specified business, Fairway acquired Carfaro, Inc. Headquartered in Trenton, NJ, Carfaro has become a leading custom aluminum railing and aluminum building products manufacturer with a broad range of services and capabilities including estimating, drafting, design, engineering, machining and powder coating.
Carfaro, Inc. maintains a well-known and respected presence in the eastern commercial and developer construction markets and channels. Carfaro Inc.’s products, capabilities, and experience are instrumental additions for Fairway’s business focus on growth through the commercial, multi-family, and property management construction channels.
“We are honored to assist Fairway and their acquisition of Carfaro with their rebranding process and communications,” said Sherry Qualls, president and owner of White Good. “We believe they are primed to increase their presence nationally and look forward to helping them leverage and grow their brand awareness.”
About White Good
White Good, a member of the American Association of Advertising Agencies, is a professional service operation offering integrated marketing communications including advertising and public relations geared to manufacturers and marketers of furnishings, flooring, decorative finishes and allied building products for the residential and commercial industries. For more information, call 717-396-0200 or visit www.whitegood.com.
About Fairway Building Products
Fairway Building Products is the leading manufacturer of Vinyl, Composite and Aluminum Porch, Deck and Balcony Railing Systems. In addition to our market leading railing systems, Fairway Building Products is also a leading, Mid-Atlantic distributor of quality exterior building products used in home improvement, remodeling and new residential and commercial construction projects. Fairway’s product lines include Fairway Railing Systems, Solutions Aluminum Railing & Balusters, Aluminum Fence, Green Bay Decking, MoistureShield, Napco Vinyl Siding & Accessories, Napco Aluminum Products, PCA Screen Doors, Screeneze, Mid America Shutters & Accessories and Form-A-Drain. For more information, visit www.fairwaybp.com.
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