Diane, Beth and Sarah

WHITE GOOD ANNOUNCES THREE NEW STRATEGIC HIRES


LANCASTER, PA., July 1, 2016–White Good, a fully integrated marketing communications agency, introduces three new team members – Diane McConnell, account manager, Beth Meiklejohn, PR account manager and Sarah Miller, social media associate.

McConnell returns to White Good after an 18 year gap during which she worked at a number of Central Pennsylvania advertising agencies in various capacities. She began her agency career with Ann White in the late 1980s working on accounts spanning from Masland Carpet to Plain & Fancy Custom Cabinetry. Her knowledge of the decorative finish, furnishing and building products industries, as well as her media planning and project management skills, makes her a perfect fit for the agency.

Meiklejohn rejoins the agency after spending nine years on agency, client and freelance marketing efforts. Her journey included four years with a Philadelphia agency where she managed the Philadelphia Home Show making her a perfect fit for work on White Good clients including the Kitchen & Bath Industry Show, ICFF and Luxe Home in Chicago. Her public relations and strategic account management skills will help to direct media outreach efforts, programming, and event concepting and execution.

Miller returns to White Good after having served as a college intern where she supported the public relations teams for the Kitchen and Bath Industry Show (KBIS) and ROHL Luxury Faucet and Fixtures. She returns prepared to support the social media teams on ROHL and Rutt Handcrafted Cabinetry.

“It is rewarding to have all of these talented pros rejoin our shop,” said Sherry Qualls, president/CEO, White Good. “They understand how we work and the commitments we make – every day – to build the brands of our clients.”

For more information on all three, please visit the People Page on WhiteGood.com.

About White Good
White Good, a member of the American Association of Advertising Agencies, is a fully integrated marketing communications agency dedicated solely to building the brands of manufacturers and marketers of furnishings, decorative finishes and building products for the residential and commercial market segments. For more information, visit: www.whitegood.com.


Julie McCrary
White Good
717.278.0515
jmccrary@whitegood.com

Sherry Qualls
White Good
717.278.0511
squalls@whitegood.com

White Good

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