WHITE GOOD ANNOUNCES TWO STRATEGIC HIRES

LANCASTER, PA., MAY 19, 2016–White Good, a fully integrated marketing communications agency, introduces two new team members – Diane McConnell, account manager and Sarah Miller, social media associate.

McConnell returns to White Good after an 18 year gap during which she worked at a number of Central Pennsylvania advertising agencies in various capacities. She began her agency career with Ann White in the late 1980s working on accounts spanning from Masland Carpet to Plain & Fancy Custom Cabinetry. Her knowledge of the decorative finish, furnishing and building products industries, as well as her media planning and project management skills, makes her a perfect fit for the agency.

Miller returns to White Good after having served as a college intern, where she supported the public relations teams for the Kitchen and Bath Industry Show (KBIS) and ROHL Luxury Faucet and Fixtures. She returns prepared to support the social media teams on ROHL and Rutt Handcrafted Cabinetry.

“It is rewarding to have both of these talents rejoin our shop,” said Sherry Qualls, president/CEO, White Good. “They both understand how we work and the commitments we make – every day – to build the brands of our clients.”

For more information on both, please visit the People Page on WhiteGood.com.

About White Good
White Good, a member of the American Association of Advertising Agencies, is a fully integrated marketing communications agency dedicated solely to building the brands of manufacturers and marketers of furnishings, decorative finishes and building products for the residential and commercial market segments. For more information, visit: www.whitegood.com.