White Good Named Public Relations/Social Media Agency for the Design Center at the Merchandise Mart (theMART)
LANCASTER, PA., March 5, 2019 – White Good, a full-service MARCOM agency, announced that they’ve partnered with the Design Center at the Merchandise Mart (theMART) – the world’s largest resource for custom home furnishings and interior design– as their public relations and social media agency.
The Design Center is home to four floors constituting the world's largest and finest design center. As a leader in the $65 billion residential home furnishings market, the Design Center offers the largest presentation of high-end, customizable, residential and outdoor home furnishings worldwide, all under one roof. Encompassing 750,000 square feet, boasting more than 125 showrooms and featuring more than 2,500 product lines, it is the ultimate resource for luxury furniture, fabrics, floor coverings, wall coverings, lighting and much more.
In 2017, the Design Center unveiled DesignHQ, a members-only club for interior designers, hosted on the 14th floor of theMART. Today, the state-of-the-art facility is an ‘office-away-from-the-office’ for members, featuring work tables, private conference rooms and casual seating, perfect for hosting clients or catching up on the latest trends with fellow design professionals. In addition, the Design Center continues to lead with its Business of Design seminar series and dedication to industry events, such as NeoCon (June 10-12), Casual Market (September 10-13) and Design Chicago (October 2-3).
“The Design Center looks forward to a strong 2019 with a wave of initiatives and events developed to support, educate and inspire interiors designers all year long,” said Beth Hicks, Managing Director, Marketing for the Design Center and Casual Market Chicago. “And, we are excited to team with White Good to communicate all we have planned.”
White Good will collaborate with the Design Center marketing team to continue driving brand awareness, ensuring that its stories and experiences are told. “We are honored and excited to start 2019 by announcing our partnership with the Design Center at the Merchandise Mart,” Sherry Qualls, president. “We are long-time admirers of the collection of brands represented, and of course the iconic building itself.”
White Good began its relationship with the Merchandise Mart in 2015, when the company partnered with LuxeHome, the world’s largest collection of premier boutiques for home building and renovation, located on the first floor the historic building. “The Design Center and LuxeHome offer world-class design expertise and unforgettable experiences,” Qualls continued. “There are obvious synergies that we look forward to celebrating.”
About the Design Center at The Merchandise Mart (theMART)
The Design Center, located in Chicago's historic Merchandise Mart, is home to four floors constituting the world's largest and finest design center. As a leader in the $65 billion residential home furnishings market, the Design Center offers the largest presentation of high-end, customizable, residential and outdoor home furnishings worldwide, all under one roof. Encompassing 750,000 square feet, boasting more than 125 showrooms and featuring more than 2,500 product lines, it is the ultimate resource for designers and design enthusiasts of luxury furniture, fabrics, floor coverings, wall coverings, lighting and much more. For more information, visit designcenter.com. Visit Design Center on Facebook and Instagram.
About White Good
A member of the American Association of Advertising Agencies, White Good is a fully integrated marketing communications agency dedicated solely to building the brands of manufacturers and marketers of furnishings, decorative finishes and building products for the residential and commercial market segments. For more information, visit www.whitegood.com.
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