Control4 Announces White Good Agency to Collaborate on Design & Construction Events, PR and Influencer Programs
Bringing Design and Construction Pros/Media and Integrated Technologists Together
LANCASTER, PA., April 4, 2019 – White Good, a Lancaster-based marketing communications agency, has been selected by Control4 Corporation, a leading global provider of smart home solutions, to create strategic initiatives, programs and events for residential design and construction influencers, connecting Control4 showrooms and technologists with the design build community. Efforts will leverage Control4 smart home leadership, to educate, inform and engage interior designers, architects, kitchen and bath designers, remodelers and custom home builders on the value of building partnerships with technology integrators and Control4 Certified Showrooms.
“Control4 recognized the value of building relationships with the design and construction community early,” said Brad Hintze, senior director product marketing, Control4. “We have joined a variety of industry associations including NAHB and the NKBA, as well as participating in Design & Construction Week, sharing insights and technologies from the show floor. Working with White Good, we are set to ramp up our programming and partnerships with the design and construction professionals.”
White Good will expand the Control4 reach to residential architects, designers, builders, remodelers, and design and construction professionals through a series of integrated programs focused on communication, connection and education. The first was deployed during the 2019 KBIS (Kitchen and Bath Industry) and IBS (International Builder) shows, where Control4 participated in a full complement of programs including Design Milk X Modenus Talks, sponsorship of the “Design Connection Powered by CEDIA Expo” panel and DesignBites from the KBIS NeXT Stage as well as hosting tours of the brand-new Control4 Tiny Smart Home that debuted in the 2019 CEDIA Technology Solutions Pavilion.
White Good joins the Control4 agency roster including Caster Communications, lead technology PR Agency and The BlueShirt Group, investor relations.
About Control4
Control4 [NASDAQ: CTRL] is a leading global provider of automation and networking systems for homes and businesses, offering personalized control of lighting, music, video, comfort, security, communications, and more into a unified smart home system that enhances the daily lives of its consumers. Control4 unlocks the potential of connected devices, making networks more robust, entertainment systems easier to use, homes more comfortable and energy efficient, and provides families more peace of mind. Today, every home and business needs automation horsepower and a high-performance network to manage the increasing number of connected devices. The Control4 platform interoperates with more than 13,000 third-party consumer electronics products, ensuring an ever-expanding ecosystem of devices will work together. Control4 is now available in over 100 countries. Leveraging a professional channel that includes over 5,900 custom integrators, retailers, and distributors authorized to sell Control4 products, Pakedge networking solutions and Triad Speakers, Control4 is delivering intelligent solutions for consumers, major consumer electronics companies, hotels, and businesses around the world.
About White Good
A member of the American Association of Advertising Agencies, White Good is a fully integrated marketing communications agency dedicated solely to building the brands of manufacturers and marketers of furnishings, decorative finishes and building products for the residential and commercial market segments. For more information, visit www.whitegood.com.
About Caster
Caster Communications is a global technology public relations and social media firm. Caster has managed the marketing communications strategies for start-ups and legacy brands across numerous industries including smart home, residential and commercial audio/video, digital signage, hospitality, travel & leisure, digital health and wellness, AI, autonomous vehicles, mobile accessories, and lifestyle brands. For more information, visit www.castercomm.com.
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