White Good Named Agency of Record for CEDIA
Association poised to drive awareness for Residential Connected Design
LANCASTER, PA., January 7, 2019 – CEDIA, the Custom Electronic Design & Installation Association, has named Lancaster, PA-based marketing communications agency White Good, as its agency of record, effective December 1, 2018.
CEDIA is the leading global authority for the multi-billion dollar home technology industry, representing more than 3,700 member companies worldwide and serving more than 30,000 industry professionals that manufacture, design and integrate goods and services for the connected home.
White Good will handle strategic marketing communications and public relations for the association. The agency will work to elevate the critical role that integrators play in the design and building industry and further promote the association. CEDIA has been steadily building relationships within this arena, working with both the NKBA and NAHB during Design & Construction Week.
“We are honored and pleased to be named as the CEDIA Agency of Record,” said Sherry Qualls, president, White Good. “We had the pleasure of being named as the Agency of Record for the CEDIA Expo in the winter of 2018. Aligning communications strategies for the show and the Association will be top of our agenda — especially as it pertains to connecting residential design and construction with integrated technology pro’s. It’s an exciting time.”
About CEDIA
CEDIA is the leading global authority in the $14 billion home technology industry representing 3,700 member companies worldwide and serving more than 30,000 industry professionals that manufacture, design, and integrate goods and services for the connected home.
CEDIA’s mission is to be a core component of its members’ prosperity. Built upon a strong volunteer foundation, CEDIA provides access to industry-leading education, certification, research, and consumer awareness. CEDIA serves as the go-to home technology source for consumers and professionals.
About White Good
White Good, a member of the American Association of Advertising Agencies, is a fully integrated marketing communications agency dedicated solely to building the brands of manufacturers and marketers of furnishings, decorative finishes and building products for the residential and commercial market segments. For more information, visit www.whitegood.com.
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